Community-based Social Marketing – working towards behavior change
Lyman F. Anderson Agriculture & Conservation Center 5201 Fen Oak Drive - Room AB, Madison, WIOne the challenges of working on water quality issues is that achieving clean water goals relies in large part on voluntary behavior change. Well intentioned information and outreach programs aimed at fostering these behavior changes often measure themselves successful in terms outputs such as “number of brochures distributed” etc., but have failed in actually reaching […]