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Community-based Social Marketing – working towards behavior change
March 22, 2017 @ 5:30 pm - 7:30 pm
One the challenges of working on water quality issues is that achieving clean water goals relies in large part on voluntary behavior change. Well intentioned information and outreach programs aimed at fostering these behavior changes often measure themselves successful in terms outputs such as “number of brochures distributed” etc., but have failed in actually reaching their goal of community adoption of the desired behaviors.
This Watershed Network Gathering will give an overview of effective communications strategies, provide examples of successful strategies for overcoming barriers and building motivation for behavior change, and provide examples of how these concepts have been applied.